Say goodbye to “evidence-based” decision-making, and hello to the “research-guided” approach

Interesting take.


P1020861 When doing research, get all your pigeons in a row. (Or is it ducks?)

As an analyst at a research and advisory firm, I come across a lot of articles that provide what some call “evidence-based” or “research-informed” advice. These are white papers, blogs, and thought models written by professionals and consultants who offer specific stats to back up their advice. While neither the advice nor the stats are necessarily wrong, these articles take an approach that I think is very dangerous if taken in isolation or out of context by readers.

Take an example from the field of corporate learning: the 70-20-10 model is a broadly-accepted thought model suggesting that 70% of learning should come from challenging assignments (experiential learning), 20% from other people (relational learning), and 10% from coursework (formal learning). While this model has a time and a place, it has become so mainstream that many professionals…

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